This article can help you minimise your stress a bit while also suggesting you a few useful tools which can help you grow your business at a much rapid rate.
A website is considered as the backbone of your online business. So, you must ensure your site looks professional & offers easy navigation to your customers.
Websites that look outdated are likely to put off visitors who’re interested in your products or services.
Things to ask your designer:
If you are trying to refresh your current website or build a new one from scratch, you can hire a website designer & let them know your end goal. An experienced designer is likely to guide you through each step of the process while informing you of any issues in regards to your expectations of the design. Also, he/she can give you an estimate of the design cost during your initial discussion.
Building a website on your own
You can find multiple Website Builders that let you build a site in a very short time period. They’re more affordable as opposed to hiring a website designer.
Images are a great way to attract more visitors to your site and make them stay longer. Nonetheless, before picking any random image from the internet, make sure it is copyright free & you have the necessary permissions to add it to your website.
Marketing your business
You can find some of the most popular forms of marketing your business below:
PPC or Pay per Click Advertising
You must have come across sponsored links & ads while searching your query on Google. These are nothing but PPC ads which businesses use to promote their services or products online. Luckily, you can find great tutorials on PPC marketing online. Nevertheless, it might be more advantageous if you hire an agency to do the job for you.
SEO or Search Engine Optimisation
SEO is a popular way which business owners use to drive organic traffic to their site. So, the more optimised a site is the higher it is likely to rank on a search engine like Google.
Like PPC, you can find plenty of sources online to sharpen your SEO skills. But, in order to see real results, it might be a better option to use an agency with a good record from their past customers.
Google Analytics is crucial to know how your site is performing in real time. It also helps you to know how the visitors interact with your site, how many pages they visit, etc.
Google Analytics also tracks the traffic coming from both SEO and PPC. This way, you’re able to easily track your marketing efforts.
Email marketing is a great way to promote your products/services to visitors who decide to enrol in your email list. Also, you are able to promote new products to your past customers via email marketing. At present, you can find both free as well as paid email marketing tools online. Hence, be sure to do your research before making your final choice.